Tuesday, September 16, 2008

Along with these players, Videocon has interests in the massive RAVVA oil & gas field in South-East India

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age of exploration

As we were enriching ourselves with information on the consumer electronics division, we certainly could not ignore the importance of the oil & gas division, which, as V. N. Dhoot admits, is another main reason why Videocon has been able to withstand commoditisation of consumer durables sector. When queried by B&E on which sectors Videocon was looking for, V. N. Dhoot’s clear response was electronics and oil & gas. Laying its claims on a portion of India’s oil & gas reserves has proved to be quite beneficial for the company. With a 25% stake in the RAVVA consortium, Videocon has catapulted itself in the elite group of oil companies. Today, Videocon finds itself among names such as Cairn Energy, ONGC, HPCL and Marubeni Corporation! Along with these players, Videocon has interests in the massive RAVVA oil & gas field in South-East India, which annually produces a whopping 18 million barrels of crude oil and 1000 million cubic metres of gas. According to rough estimates, Videocon claims to have access to potential reserves of 250 million barrels with production touching the 50,000 barrel mark daily! The company’s cumulative revenues since inception have been a very promising $1.1 billion.

With such diverse interests, many question the rationality behind Videocon’s logic defying expansion, where most experts advise caution while moving into new areas। For most part of the last decade Videocon was predominantly an electronics company. However, with new found confidence in sectors like power and petroleum, Videocon has made its intentions quite clear. Analysts believe that Videocon’s main strategy after liberalisation is based on high growth potential businesses.


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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