Thursday, July 16, 2009

In IPL, the management of both on and off field activities is an intricate affair. And the same goes for the marketing of the tournaments.

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And that could happen again. But as we said profits are not the prime concern this time around. Says Bhattacharya, “We are not expecting any profit this season. We have invested heavily in infrastructure development and other components, and then there is the global economic slowdown to consider. It is bound to affect us, and none of us expect sponsors to come forward in a big way. But come next season and I am sure we will at least break even. And within five years all the franchisees can hope to be richer.”

Indeed few doubt that this million dollar brain child of Lalit Modi will eventually grow into a billion dollar cricket Goliath. “Nobody disputes that this is one of the finest business cricketing ventures,” agrees Brijesh Patel of Royal Challengers. His optimism finds echoes all around. Consider that in just the second round of the players’ auction this year 114 foreign players were bought by the franchisees. They spent crores of rupees on players like Kevin Pietersen and Andrew Flintoff. So if one is talking about hope, there is plenty going.

Yes. If the second season of IPL goes smoothly — and this is widely expected — these dream merchants will all, without exception, go laughing to the bank. And if they are able to get the authorities on board, even this glitches-ridden season could prove memorable.


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Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).

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