ZEE BUSINESS BEST B SCHOOL SURVEY
B&E: Dabur has paid a lot of heed to product expansion and in such expansion plans how have you managed to retain your core competency? SD: We have our own model of expansion, which is driven around our brand and not so much driven around category. And we evolve our brands across the category and that’s how the Dabur equity has worked. Like –Vatika; we have positioned it as natural beauty product and people narrow cast it as natural beauty product for hair so therefore the equity remains fairly combated rather than having a foray in skin care and no strong combating. Therefore equity remains highly focused and the brand equity remains very well articulated and very well visible to consumer. As we grow we will have new brands but we will not compromise with our brand equity and this will help us to create core competency.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
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IIPM Campus
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
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domain-b.com : IIPM ranked ahead of IIMs
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B&E: Dabur has paid a lot of heed to product expansion and in such expansion plans how have you managed to retain your core competency? SD: We have our own model of expansion, which is driven around our brand and not so much driven around category. And we evolve our brands across the category and that’s how the Dabur equity has worked. Like –Vatika; we have positioned it as natural beauty product and people narrow cast it as natural beauty product for hair so therefore the equity remains fairly combated rather than having a foray in skin care and no strong combating. Therefore equity remains highly focused and the brand equity remains very well articulated and very well visible to consumer. As we grow we will have new brands but we will not compromise with our brand equity and this will help us to create core competency.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
